![]() It helps, too, that those movies were anchored by actors like a resurgent Robert Downey Jr, rising stars like the Chrises (Evans, Hemsworth, Pratt), and Chadwick Boseman, as well as established Oscar winners like Natalie Portman and Anthony Hopkins, and a respected veteran in Samuel L. By making each standalone movie fit into a larger narrative, Marvel turned each of its solo superhero movies into a must-see story. Ten years and several billion dollar hit movies later (including the biggest movie of all time), Marvel is now the Goliath of the movie industry.Ī lot of the credit, deservedly, goes to Marvel Studios President and Chief Creative Officer Kevin Feige and his cinematic strategy of interlocking films. But that was the situation Marvel was in back then, and it was dire. Imagining Marvel, now a bona fide entertainment juggernaut, as an underdog is difficult, if not hilarious. In an attempt to pull itself out of bankruptcy in the late ’90s, Marvel sold the movie rights to its most popular comic book characters, including Spider-Man, the X-Men, and the Fantastic Four, to established entertainment giants like Sony and Fox. ![]()
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